Privacy policy

This policy contains the guidelines that Binst Breeding & Selection nv applies in processing personal data, in accordance with the objectives and obligations arising from the General Data Protection Regulation, i.e. Regulation (EU) 2016/679 of 27 April 2016 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (‘GDPR’).

Binst Breeding & Selection nv, with registered office at Verbrande Brugsesteenweg 50, 1850 Grimbergen, Belgium, registered in the register of legal entities of Brussels, Division of Brussels under number 0416.150.388 and with VAT number BE0 416.150.388 acts as processor of personal data.

Binst Breeding & Selection nv asks you to read this privacy policy carefully, as this document contains essential information about how your personal data are processed.

I.    General

Binst Breeding & Selection nv confirms that it complies with the current legislation, namely the Law of 8 December 1992 on the protection of privacy and its implementing decisions and the European General Data Protection Regulation of 27 April 2016.

II.    Definitions

  1.  “Personal data”: all information about an identified or identifiable natural person (“the data subject”). A natural person is regarded as identifiable if he or she can be identified directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more elements characterising the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Appendix 1 lists the Personal Data that the Processer will process in accordance with this agreement and the purposes for which the data are processed.
  2. “Processing”: any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  3. “Controller”: a natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  4. “Processor”: a natural or legal person which processes personal data on behalf of the Controller.
  5.  “Sub-processor”: the subcontractor appointed by the Processor to carry out part of the processing on behalf of the Controller.
  6. “Personal data breach”: a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed, also known as a “data leak” ;
  7. “GDPR”: The General Data Protection Regulation, i.e. Regulation (EU) 2016/679 of 27 April 2016 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.

III. Processing of personal data

Below is a list of personal data which are processed and the purposes for which Binst Breeding & Selection nv processes them as well as Binst Breeding & Selection nv’s basis for doing so.

  • In connection with the provision of services by Binst Breeding & Selection nv, the following personal data are processed:
    • Your surname and first name
    • Your address
    • Your telephone number
    • Your email address

The above data are processed with a view to the execution of the contract for delivery of goods/ delivery of services/ etc. that you have concluded with Binst Breeding & Selection nv . The processing of your personal data takes place more specifically in connection with delivery to the agreed location, as well as invoicing and the monitoring of invoice payments.

Binst Breeding & Selection nv justifies the processing of personal data in this case on the basis of the legitimate interest that Binst Breeding & Selection nv has in the proper and effective execution of the contract.

  • In connection with your accessing and use of our website, the following personal data will be processed:
    • Your IP address
    • Your browsing behaviour
    • Your email address

Binst Breeding & Selection nv processes the above data with a view to optimising the content and functioning of the website, in accordance with the needs of the visitor.

Binst Breeding & Selection nv justifies this processing of personal data on the basis of the legitimate interest that Binst Breeding & Selection nv has in offering a readily accessible, understandable, appropriate, comprehensive and relevant website.

For more information regarding the use of Binst Breeding & Selection nv’s website, please refer to the website disclaimer and to the cookie policy.

  • In connection with the sending electronically AND/OR by post of newsletters and advertising leaflets, the following personal data are processed:
    • Your surname and first name
    • Your address
    • Your email address
    • Your previous orders or purchases, provided these were placed/made via your online account or using your customer card

The above data are processed with a view to personalising our newsletter and our advertising leaflets, as well as informing you about current promotions and special offers.

Binst Breeding & Selection nv relies on your express and prior consent for the processing of personal data in this case.

  • In connection with the compilation and analysis of anonymised statistics, the following personal data are processed:
    •  The sequence of pages you visit on the website

Processing for statistical purposes is carried out using coded data, from which the identity of the data subject cannot be traced.

The legal basis on which Binst Breeding & Selection nv justifies this processing is the company’s legitimate interest in continually subjecting its services to evaluation and improvement.

  • Supplement

Binst Breeding & Selection nv undertakes not to process your personal data for any purpose other than the purposes mentioned above, unless you give Binst Breeding & Selection nv express prior permission to do so. Binst Breeding & Selection nv guarantees that your personal data will not be retained if Binst Breeding & Selection nv no longer requires them for the provision of services, or if it is no longer subject to a statutory retention obligation.

You are not obliged to transfer your personal data to Binst Breeding & Selection nv. However, you should be aware that a refusal to provide certain basic data to Binst Breeding & Selection nv may result in Binst Breeding & Selection nv being unable to provide you with certain services. 

IV. Direct marketing

Your personal data are only processed for direct marketing purposes if you give Binst Breeding & Selection nv your explicit consent to this.

If you give Binst Breeding & Selection nv permission to use your data for direct marketing purposes, these data will be processed to send you marketing materials in paper / electronic form.

If your data were included in our mailing list before 25/05/2018, you are deemed to have consented to the use of your data for direct marketing purposes.

You may oppose the use of your personal data for direct marketing purposes free of charge at any time. To do so, simply send a request to marketing service via marketing@binst.be

V. Retention period

Your personal data processed by Binst Breeding & Selection nv are stored for a period of 10 years.

VI. Rights

As a data subject whose personal data are processed, you have a number of rights with regard to the processing operations carried out by Binst Breeding & Selection nv.

To exercise these rights, you should contact the marketing department via marketing@binst.be. For the procedure to be followed, you are referred by Breeding & Selection nv to the separate document ‘Procedure for the exercise of rights (GDPR).

Binst Breeding & Selection nv is obliged to respond to this request within a period of one month. You will only receive a response within the set period if you send your request for the exercise of your rights to marketing@binst.be using the above-mentioned procedure.

You have the following rights:

  • Right of inspection and access

You have the right to access your personal data and the right to check how they are being used via the marketing service at marketing@binst.be ; You may obtain a free copy of your available personal data at any time by simply making a request to this effect.

  • Right to correction, erasure and restriction

Except for those personal data that must be processed in connection with Binst Breeding & Selection nv or in connection with storage because of a legal obligation, you may indicate which personal data may not be processed at all or may only be processed for a limited number of processing operations. In addition, you may request that personal data which you do not wish to be processed in whole or in part, be deleted. You may also ask to check and, if necessary, correct your personal data.

  • Right to object, automated decisions and profiling

You may oppose the processing of your personal data at any time if your objection is based on serious and legitimate reasons. If you wish to oppose the use of your personal data for direct marketing purposes, you do not have to give any reasons for this.

The processing of personal data by Binst Breeding & Selection nv is not carried out on the basis of automated decisions; in other words it is not carried out without human intervention.

Binst Breeding & Selection nv does not engage profiling on the basis of the available personal data.

  • Right to withdraw consent

If the processing of your personal data is based on consent you have given, you may withdraw this consent at any time.

  • Right to portability

Under the conditions stipulated in the GDPR, you have the right to obtain your personal data in a structured, commonly used and machine-readable form. You may ask Binst Breeding & Selection nv to transfer your data in this way to another Controller.

  • Complaints

If you believe that your rights as a data subject are being infringed by or during the processing of your personal data, you have the right to make a complaint to the Data Protection Supervisor (the Commission for the Protection of Privacy, Drukpersstraat 35, 1000 Brussels, email:  commission@privacycommission.be, tel. +32 (0)2 274 48 00, fax +32 (0)2 274 48 35), without prejudice to any other possibility of initiating a judicial review or seeking a judicial remedy.

VII. Transfer to third parties

Binst Breeding & Selection nv undertakes not to sell, rent, distribute or otherwise disclose your personal data to third parties, unless the communication is made to the third party under a legal obligation. In exceptional cases, mandatory laws oblige Binst Breeding & Selection nv to transfer your personal data to the competent government authorities. Likewise, a court order may require Binst Breeding & Selection nv to communicate personal data to people authorised by the order to inspect the personal data concerned.

Binst Breeding & Selection nv makes an exception to its non-disclosure undertaking in the event of a partial or complete reorganisation or a transfer of the company’s business operations. In such cases, your personal data will be conveyed along with the business operations to the third parties involved in the transfer and in the confidential negotiations prior to the transfer.

As far as possible, Binst Breeding & Selection nv will inform you of the transfer to the aforementioned third parties.

VIII. Security and confidentiality

Binst Breeding & Selection nv guarantees that the processing of your personal data takes place in an appropriate, correct and secure manner. If you wish, you will be informed in a transparent manner about the processing procedures and the technical and organisational measures taken to prevent any loss, falsification or unlawful alteration of or unlawful access to your personal data.

IX. Modifications

Binst Breeding & Selection nv reserves the right to change this policy.

If substantial adjustments are made, Binst Breeding & Selection nv will take all reasonable measures to notify you before the changes take effect.